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Category Archives: Web 2.0 eMarketing Strategy

How To Get Your Small Business Listed on Wikipedia: Getting Web Visitors To Your Website

Wikipedia is a user edited website that time after time ranks number 8 or 9 (Alexa rank) out of all websites on the World Wide Web. Small businesses of course, want to get listed on Wikipedia. There are major obstacles of course if you have every tried doing so. When I first tried to get a small business listed, they pulled off my content minutes later.

The first trick is to not write influentially. Write in a neutral tone and don’t promote your product. Wikipedia has content administrators for different areas of the website. The community debates your content, and in the end the administrator has the final say as to whether your text, images, and links get kicked off. After my first failure, I tried writing a monotone snippet about my company. I posted this and left thinking that I had fixed the problem. I was dead wrong! What you have to realize is that being factual isn’t enough. Your business has to be notable. You have to persuade the community and admins that your article about your company is prominent and important. Largely speaking, your business needs to be shown as important to the community and society. Make sure you reference to something new and broad and not just talk about your small business. You may want to talk about an innovative technology. You need to make citations to major works such as academic papers, references to company groups, or analytical coverage. The more extensive the better. Finally, you need to get involved in the Wikipedia debates that will ensue in your user profile. Anyone can and will come along and say that your article is promoting a business or products on Wikipedia. You need to tell people why the article is not an advertisement on Wikipedia . When you put external links at the bottom of the page, don’t use commercial links. Instead use research papers that reference your company (You can try to throw in your company link at some point, but be prepared for a Wiki battle!). After all is said and done and after you keep trying, eventually you’ll be able to gain a ton of high traffic from your Wikipedia business profile.